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LANCASHIRE MARKETING CONSULTANTS
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Search engine optimisation or SEO as it’s commonly known as is where
you strategically tailor specific pieces of content to appear in the search engine results.
This will give your site more visibility on search engine results for specific
keyword phrase queries that are targeted to your specific audience.
There are a number of factors that are considered for search engine optimisation.
These can range from, keyword research, social signals, quality of content, content length, click through rate of content on the search results, the content structure, the number of quality backlinks pointing to the content page, the bounce rate of the page and the domain authority of the page.
SEO is not a short-term strategy. If your company needs cash flow now then SEO is not the right strategy for you. PPC and Online Advertising is more of customers that need cash flow now.
SEO and long-term goal to help future proof your company. If you are looking for SEO you are committing to a long-term goal.
A lot of companies of companies think that SEO is free traffic for their company.
SEO is far from FREE and can be more expensive than PPC at the beginning. Yes after some time SEO can be very lucrative for your company as you have spent the time and dedication in implementing your position for certain search queries on the search results.
When you have a blog or website, search engine optimisation can help the growth of the company by acquiring additional leads without the need of paying for advertising.
The biggest reason why SEO is so popular is that it’s identified as a trust signal in the eyes of the customer. How many times have you looked for a service on Google only to skip the top 4 advertisements?
Established brands with quality information predominantly appear in the top positions of the search results increasing the website's trust.
HEATONbhp Limited was established in 2004 and is made up of a diverse and highly experienced team of people who are all formally trained in their respective fields which cover:
Offering the core range of marketing services from one stable enables us to bridge the gap between cost and affordability.
Our involvement is completely flexible and can be tailored to meet any specific requirements. This flexibility means that we can work with companies in a variety of ways ranging from installing a full-time team over a number of months, placing consultants and designers with you on a project basis or through to short-term one to one coaching.
Not only have we helped establishing larger brands, but we have also helped SEM's and start ups with their first footsteps of growth and prosperity.
Are You Missing Out on Important Leads For Your Business?
Speak To Our Team About Your Marketing Needs!