What Is Lead Generation?  

A lead can be described as a company or a person that is looking to do business with you or is very curious about the nature of your services.
 

The difference between a potential lead and random prospect is visible from the level of communication between both parties.

In order for someone or a company to become a potential prospect, careful measures must be put in place to open channels of dialogue. There is a common phrase in business that people only do business with people they know. But no company starts with having a Rolodex of clients and prospects.

 





Marketing Company In Lancashire


How Lead Generation Works?

Networking and building relationships with people are how most businesses are formed. The majority of business are introduced to their next client through word of mouth or recommendation. 

The same nature of business with networking should occur on your website.

But most websites don’t spell it out for their new prospects to contact them. That’s why you will see it’s clearly evident on Lancashire's Marketing Consultants website to contact us or fill out a query form.
 


How We Approach Lead Generation?  

Lead generation is the proactive approach to acquiring new clients, building solid business relationships and transform them from being a prospect to an active paying customer.
 

This is where we help your business find where your potential client is online. Create content and a marketing plan in order to attract these potential leads. 

Lead Generation Company Lancashire
what is lead generation in busines



Once we identify and pull your chosen audience to your new website, we continue to add value to them using content marketing or open channels of dialogue.  

Converting leads to clients still needs to be carried out by your business. You and your team are still the experts in your business.

We make it very easy for your until that potential lead fills out a query form or calls your company. 

How We
Can Implement Lead Generation In To Your Business ?



Why You Need A Lead Generation Plan In Your Business Model?


In order for your company to grow you need to an influx of high quality leads in order to find the right clients to work for.

Every online business needs lead generation. Not every person or company that comes to your website is going to be a potential customer. Sometimes you have filter the right types of clients.

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For Example, A commercial window cleaning company will only carry out work with a potential business like retail companies.

The main reason this commercial window cleaning company will only do industrial work is due to a level of skill of their workforce, the number of people working for them and the level of profit that can be created with the business.

If this company doesn’t set up some basic lead generation filters like and enquiry survey forms, they might end up getting residential calls or emails from low paying jobs.

It’s vital that a company does lead generation but only find the type of clients that they are willing to work for and that will profitable.

Our Lead Generation Services

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    We can manage your entire social media content. 
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    Building keyword data on customers.
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    We optimise your for search engine results.
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    Create social media content that generates high quality leads. 
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    Advertising Google Adwords, Bing Ads, Retargeting , Facebook Ads Video Ads. 
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    Email marketing
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    Article marketing 
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    Google My Business Listing optimisation
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    Inbound & outbound marketing 
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    Website "Call To Action" optimisation 
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    Create automation systems to promote evergreen content. 
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    Lead qualification {High Quality Lead Generation}
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    Case studies
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    Direct marketing
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     PPC / CPM / CPA 
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    SEO

Never Purchase A Lead Generation List.
 

One of the biggest mistakes I see with smaller companies or companies that are unsure of how to market their company is that they end up purchasing lead lists.
 

This is a very bad idea. It can damage the reputation of your company, have a negative impact on your brand, and it just doesn’t work.
 

Spam emailing potential clients is a huge waste of time. It very rarely works and the relationship will almost always start with a view of scepticism or lack of trust.
 

Always create your own email list of leads and attract them to your business. If you continue to add value or introduce them to a line of discussing they will more confidence to do business with your company. 

About Lancashire Marketing Consultants.

​HEATONbhp Limited was established in 2004 and is made up of a diverse and highly experienced team of people who are all formally trained in their respective fields which cover:

Offering the core range of marketing services from one stable enables us to bridge the gap between cost and affordability.

Our involvement is completely flexible and can be tailored to meet any specific requirements. This flexibility means that we can work with companies in a variety of ways ranging from installing a full-time team over a number of months, placing consultants and designers with you on a project basis or through to short-term one to one coaching.

Not only have we helped establishing larger brands, but we have also helped SEM's and start ups with their first footsteps of growth and prosperity.  

Are You Missing Out on Important Leads For Your Business?
Speak To Our Team About Your Marketing Needs!

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Clients
Granite Marble And Limestone Ltd
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